Creative & strategic experiences to grow your brand
A campaign that made visible the need for a multidisciplinary approach by virologists and health personnel involved in the treatment of the disease.
Convihvencia
The HIV-positive population over age 50 has gone from 8.4 to 50% in Spain, a country in which population aging is expected to increase in the coming years. Major scientific societies have published special guidelines for older HIV+ patients regarding diagnosis, treatment and management. To raise awareness about the specific issues these patients face, we launched the Convihvencia campaign.
Client
MSD
Tag
Digital Awarness Campaign
This fictional trailer of a story with different endings shows how different the disease can be and how over-50 HIV+ patients live with their condition. With a campaign website and a podcast, we informed our target audience about everything related to these patients, who until now were virtually nonexistent.
