Creative & strategic experiences to grow your brand
A week full of amazing activities that we shaped with fun messages and illustrations that gave each department the role of a different tribe.
GOOD HUMOR IS THE KEY TO ENCOURAGE
A campaign with a high involvement capacity that made 100% of the employees start the change process with the best attitudes, commitment and camaraderie at ING.
Hao! Agile
THE CHALLENGE
ING was facing a profound change in its corporate culture, adopting the Agile methodology progressively. A complex change that required an internal communication campaign to excite, encourage and inform its employees of all the advantages of this new approach.
Client
ING BANK
Tag
Employee Campaign
HAO! AGILE, THE TRIBE'S GREETING
With a new organizational model based on tribes, we proposed a communication plan that was close to the people and involved them. ING employees welcomed the Agile model with an amusing parallelism with Indian tribes. They received different impacts through internal channels and participated in training days and workshops with improvisation theater as a tool.
