Creative & strategic experiences to grow your brand
6 LIVES IN 6 SUITCASES
6 raw testimonies inside 6 suitcases that put a face to people forced to abandon their lives for different reasons such as racial, political and gender discrimination and LGBTQ-phobia.
An awareness-raising, educational campaign on the reality of millions of refugees and the role played by the Spanish Red Cross and its volunteers.
La Maleta que más pesa
THE CHALLENGE
Amid a refugee crisis, the Spanish Red Cross needed to teach society about the weight that migrants carry on their journey with no clear destination…and no guarantee that they will survive.
Client
CRUZ ROJA ESPAÑOLA
Tag
Awareness Campaign
OUR CAMPAIGN
La maleta que más nos pesa gives a close-up look at the situation faced by thousands of refugees who carry suitcases full of uncertainty, fear and no known destination. This baggage weighs so much because they don't know how long they will have to carry it.
This street marketing campaign helped us give visibility to the lives travelling in some of these suitcases. Messages in different media outlets, posters, flyers, social-media platforms and an entire website helped us paint a vivid picture of the drama these refugees experience and how the Spanish Red Cross helps them bear the weight during this difficult journey.
THE PROBLEM IN FIGURES
By visiting the website "La maleta que más pesa", our audience could watch interviews and read testimonies on what is in inside each suitcase and access infographics, studies and analysis of the situation in which the Red Cross works.
A website with high content value.