Creative & strategic experiences to grow your brand
A MSD HIT EVENT
Bowie, Tina Turner, Elvis and the Beatles helped us make the materials impactful with a graphic that reflected the value of their hits and linked them to the value of the MSD team. Emails, an LP invitation and a custom-decorated space…everything to make the event
a smash hit.
A communication proposal that achieved the best results in perceived value,
a sense of belonging to the team and the momentum to continue leading the fields
of Gynecology and Pediatrics.
Los 54
Principales
THE CHALLENGE
MSD asked us to empower and encourage its Gynecology and Pediatrics division with
an action that would highlight the results achieved and set new goals to maintain the firm’s leading market position.
Client
MSD
Tag
Employee Campaign
THE POWER OF MUSIC
Music is energy. This was our common thread in an event that made each of the members of the Gynecology and Pediatrics department one of the TOP 54. A play
on the leading Spanish radio program, we launched essential song titles as motivating messages in a meeting in which the power of music brought the team together.
